About us.

9ath[pronounced Path] is an ideas-led agency powered by strategy, creating work that gets you seen, talked about and remembered.

In numerology, a Life Path number reveals purpose. Ours is 9.

Nine represents service to others, and to us that means ideas shaped by intention.

We connect you to creative concepts that shift perception.

With 9ath, you are choosing a pathner that sees the full arc, building complete ideas alongside you that are designed to evolve.

As the highest single digit, the number nine carries the lessons of those before it. It stands for perspective, resilience, and earned wisdom. That consistency defines how we operate.

Nine is also the shared Life Path number of 9ath’s founders, creators with decades of PR, marketing, and media experience behind award-winning work for global brands including Coca-Cola, Bayer, and Nestlé.

Our ethos is simple: build with integrity, think long term, and guide you along a 9ath shaped by creative ideas that hold their weight.

The people

Meet your pathners.

Fentselite_

Media & Creative Content Executive with over two decades of experience connecting creative vision with operational excellence. Fentselite_ has served as Spokesperson to Gauteng MEC for Arts and Culture, Ms. Mbali Hlophe.

As Executive Producer he has brought to life some of South Africa’s most iconic platforms: the Feather Awards, Miss World South Africa, African Odyssey, and the Mbokodo Awards. He has held senior roles at Kaya FM, Metro FM, and 702, and his production work has attracted A-list talent from across the globe.

His network is not a footnote, it is a strategic asset. And his ability to shape a concept from a single idea into a fully produced reality is what makes 9ath’s creative output different.

Lele Maboi

Lele has spent her career turning brand briefs into campaigns that actually land.

Before co-founding 9ath, she led a top-performing PR division, growing both revenue and reputation while delivering work that garnered industry recognition, including multiple Gold and Silver Assegai Awards.

She has built strategy, earned and digital media campaigns for some of the world’s most recognised brands: Coca-Cola, NESCAFÉ, Clinique, Carling Black Label, Bepanthen, and Nedbank.

Her edge is knowing that the right idea, communicated correctly, at the right moment is usually all you need. She finds that idea. Then she makes it impossible to ignore.

We are

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black-owned

Brands that trust us.

9ath co-founders bring a wealth of experience and a proven history of success, having previously worked with renowned brands across diverse industries.