Developing and naming PETriotism as the strategic platform for the Xiaomi 15T Series launch, driving a multi-channel rollout across partnerships, community activation, digital storytelling, and PR.

9ath led the PR and Brand Community Management for veteran judge & former SA Tax Ombud, Bernard M. Ngoepe’s landmark media book launch, securing widespread national mainstream media coverage and engagement. Book Title: Rich Pickings out of the Past.

Managing TCL South Africa’s always-on PR and Community presence through a monthly strategy that delivers timely coverage, daily conversation, and a clear brand voice across all platforms.