OUR WORK
TCL | Always on PR + Community Management
Consistency that builds momentum.
Who
TCL South Africa
What
Always On PR & Community Management
The Brief
TCL needed a sustained, structured PR and community management approach to maintain visibility, drive relevance, and connect with South African audiences through continuous storytelling and social conversation.
Managing TCL South Africa’s always-on PR and Community presence through a monthly strategy that delivers timely coverage, daily conversation, and a clear brand voice across all platforms.
The Approach
We developed and rolled out a monthly always on PR and community management brand strategy, anchored in consistency, agility, and audience relevance.
Key Components
- 4x press releases each month
- 16+ pieces of media coverage per press release
- Daily management of all social platforms [IG, FB, X, YouTube]
- A content mix of organic and RHQ-provided material
- Weekly tracking and monthly performance reports
Project video
Results
48+ media clippings secured
22% increase in engagement across social platforms
50m+ impressions
Strengthened positioning of TCL as a leading tech brand in South Africa [particularly in the TV landscape]
Consistent, localised messaging aligned with global campaigns
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