Who
JUTA
What
PR Media Launch & Community Management
The Brief
JUTA wanted to drive national awareness for the launch of Rich Pickings out of the Past, authored by the esteemed Judge Bernard M. Ngoepe. The objective was to build anticipation ahead of the launch, secure meaningful media coverage during and post-launch, and manage all public-facing content and engagement touchpoints to position the book as a significant contribution to South Africa’s historical discourse.
9ath led the PR and Brand Community Management for veteran judge & former SA Tax Ombud, Bernard M. Ngoepe’s landmark media book launch, securing widespread national mainstream media coverage and engagement. Book Title: Rich Pickings out of the Past.
The Approach
We built and executed an integrated PR and Community Management plan across three phases: pre-launch momentum, launch-day amplification, and post-launch engagement.
Key Components
- Media outreach with exclusive interviews and targeted press releases
- Launch event amplification through digital storytelling
- Daily content rollout across social platforms
- Live event coverage and post-launch engagement
- Community management and quote curation for maximum shareability
Project video
Results
30+ total pieces of coverage across broadcast, print, and online
25M+ reach nationwide
ROI 15:1
Image Gallery
